Decathlon Deutschland — Google Ads performance

Ad spend

84.600 €

Revenue

412.480 €

14.2% vs prev. period

ROAS

4.88×

Conversions

9.842

9.6% vs prev. period

CTR

3.00%

4.1% vs prev. period

Cost / conv.

8,60 €

6.8% vs prev. period

Spend & revenue · last 30 days

Daily conversions

Top opportunity

Pause inefficient search terms

AdPilot detected €3,155 of spend across low-intent queries with zero online conversions over the last 30 days. Adding them as exact-match negatives will recover budget for high-intent shopping queries.

Goal progress · ROAS

4.88×target 3.00×

Revenue 412.480 € on 84.600 € of spend.

Tracking health

Healthy

Conversion tag firing on /checkout/thank-you and /waitlist/confirmed.